Indonesia tradition and culture

The concept of modern agriculture, sustainable agriculture principles relating to agricultural development associated with agricultural systems without destroying or diminishing the ability of natural resources / Natural Resource. Resistant to stress and shock of agriculture sector. The development of agricultural techniques that preserve the value of local traditions, forms of reflection of natural resource use (SDA) of the present without compromising the ability of efficient long-term resources (future). In essence, is how to provide material
food and adequate food and economical.

(Emil Salim, 2005), Sustainable Development is sustainable development which include the following:
-Switch it from one track development process into a multi track.
Paradigm-shift from short to long term.
-Displace 'the economy as the main obstacle' to 'Ecological K / Main'.
-Displace the goal of development of the 'material' to the natural function of justice.
-Maximization of poverty eradication to replace the welfare of private individuals,

The condition of agricultural land on the island of Madura is quite difficult, because the arid and rarely rains.

CHAPTER 4. CONCLUSION


Ihan pemul slowness of economic and employment opportunities that are not significant and a good visit. Then the hard flow of information and technology that went without filtration through various aspects / media lead to changes in the values and order of life and the life of nation and state, including changes in the behavior of groups / community groups in general in Madura.
There are at least three things at the level of concept that can explain the Madurese community changes related media as a communication medium beef karapan planting season in the agricultural sector is likely to change, ie
1). David Krech, 1995-1996: "The group tends to experience
changes towards a stable (self-stabilizing changes),
(Group and individual) in st ruktur and leadership as
a consequence of conflict, internal conflict, external forces
and shifts in membership. " 2). In explaining: "Efekt i fi bag
group partly determined by the nature of influence between sal ing
fellow members, like-i style of leadership, dependability and mot ivasi
friendly relations. And, 3). Changes in individual attitudes
essentially, is due to st imulus (stimulus). These changes
can happen easily or be difficult. Changes in attitudes of individuals in the same direction
with the influence and development of knowledge / technology. Changes in attitude
There are also two kinds, Yai tu:
-Change in attitudes in both directions or congruent
-Change in attitude or inkongruen contrary, in this context terl ihat
changes in congruent Madurese community.
Pal ing ing important life is the relationship between the individual and the explanation
l ingkungannya and-effect influence on the changes. According to
David Krech, 1962:183: "Where people are living in the past
time on the mark with a wide range of rapid change, Sei ring
With the change in life, a change in the way
view and interpretation of the norms of life. What had
stored meetings now begin revealed, bi He used to be considered violated
norm now shifted to a common and accepted. " Read More..

Social events or groups and human behavior as essentially qualitative because it is dynamic / one place (einmalig) or ideographic, examples of historical events. Events of human behavior is qualitative because it is associated with motivation / attitude / decision in the liver that can not be based on quantitative measurement. Composition of thought man is more quantitative, is the fact the world / objects / events is qualitative.
It is relevant to an explanation about the limitations of the group in
social concepts as follows. Groups can be distinguished as, Yai tu:
1.kelompok psychological and, 2.kelompok social organization. Group
Psychological: "means a unit which paused ri from two or more persons who
ing sal l dependent and thinking a certain ideological Iki. " Ik Karakterist groups
psychological is determined by idiologinya, st ruktur and position
individuals within the st rukturnya (David Krech et al, chapter XI).
The concept of social communities on the island of Madura, which is located in East Java,
Yai tu as one of the area and the wi layah Province in Indonesia
potential, East Java is a demographer and geographer is ident ik with
Madura, thinking l Iki largest population (2) in Indonesia. Adjacent
with Central Java in the west, the south Indian Ocean, the island of Bal i in t imur
and the Java Sea in the north. East Java Province, covering a total area 47 921 km2.
J iwa a population of 32,487,744 (1990) increased signi fikan
be 35 million more j iwa (1999), the cause of family planning
T o go well.
Picture is a picture of Madura, East Java. Population density
678 per km2 (1990), the character citizens who are very open and dynamic
and very known to migrate and trade. Natural resources and
human resources of East Java Province, a large enough bi He also managed
well.
Poor data; in 2001 by the BPS with PKIB. / table / household
miskin/2.196.363. RT-7,267,843 d 10,046,943 inhabitants / compare with data from institutions
other (allegedly 21 million inhabitants). Data one of the main economic drivers of the beginning of the year 2001
namely SOEs. 188 SOEs that existed, including 54 operating in East Java consisting of six
business sectors, namely:
Sector, industry and trade,
-Sector of the industrial, construction and consulting services,
-Communications sector, telecommunications and tourism,
Financial-services sector,
-Sectors of agriculture, horticulture and forestry, and
-Public service sector
-The turnover estimated at more than 200 trillion (national), profits in 2001 reached 20 - trillion, two
trillions of them in the can from the operation in eastern Java. But state figures such magnitude
not automatically raise the level of social welfare. Read More..

There are many forms and concepts of communication since ancient times (Ancient) until Today (modern) including Madura either consciously or unconsciously as an aspect communication. American Indian tribal communities and tribes in Madura in Indonesia sometimes ways to communicate naturally and tend to the conventional mystical, far from science and technology but are equally effective results as well as more humane and perhaps according to the multi-faceted
them.

Bull is the Madurese community communications media, for informed during the planting season when the season began to rain, a time when other media such as, TV, radio and print media are still rare. Currently the communication medium beef karapan has moved towards developing the sport aspect and the development of tourism in synergy with other information media, and leave the main aspect agriculture as a natural communication medium. People are more interested in show the cow in the contests and event tourism.
One of the concepts of communication is setting the agenda. Emperis research on the theory Agenda Setting McCombs and Shaw conducted in 1972. They write, among others : "The impact of media on the ability to induce cognitive change among individuals individuals have been dubbed as the agenda setting function of mass communication. Here lies The most important effects of mass communication, the ability of media to create the world structuring we. " McCombs, and Shaw (in Grace, 1988:260).
Agenda Setting Theory begins with an assumption that the mass media to filter the news, article, or writing which will airing. Selectively, editors, editorial staff, even determine which journalists themselves newsworthy and which should
hidden. Any incidents or issues were given particular weight with long presentation
(Time and space), prominence (headline size, location in the newspapers, the frequency appearance, the position in newspapers), and conflict (how to presentation materials). Because readers, viewers and listeners get most information through
mass media, the media agenda relating to the agenda of the community (public agenda).

Known to the public agenda by asking members of society, namely what they think, what they are talking with others, or what they perceive as a problem to attract the attention of the community center (community cilence). In addition to the agenda setting theory, there is a mass communication theory is widely accepted, namely the theory of Social Categorization, The Theory of Social differentiation (Defleur and Ball- Rokeach), in Deddy Mulyana states "social classification can be
based on identity, ethnicity, religion, sex, social class, residence (rural / urban)
and so forth. Various studies involving various social categories such
shows that the membership of people in a particular group raises
an important impact on their behavior.
The principle of this communication seems to have affected the Madurese community behavior, shift in the view karapan cow as a medium of communication in agriculture
Madura. Madurese community in an era of rapid change and globalization demanded
to vote. Read More..